Interesting how markets can cause such a backlash. Sony started installing rootkits on PC's when you insertted one of the rootkit enabled CD's. The rootkit keeps you from copying the CD/DVD. Then, Mark Russinovich posted an article that made the world aware. Sony then confirmed 100% of it's CD's and DVD's would have the rootkit on them. Retailers got pissed... everyone got pissed... even Microsoft's AntiSpyware tool (in beta) started removing the rootkit.