Andrew Connell

Google AdSense & placement on your site

At the end of February I signed up for Google AdSense and added it to my site in the footer of all pages. What I didn’t want was to have this ad on mysite that was competing with the content, esp on my homepage. Then one Sunday I decided to shake things up a bit. I removed the AdSense panel from the footer and moved it to the top of some templates (article & blog detail, links, etc), but left it in the footer of others (homepage). Those tiny changes have resulted in my clickthroughs bottoming out around at the previous max and maxing around 4-5 times more than the most I was getting previously! Just by moving the ad around! Yes, it’s helped my bottom line quite a bit too. ...

At the end of February I signed up for Google AdSense and added it to my site in the footer of all pages. What I didn’t want was to have this ad on mysite that was competing with the content, esp on my homepage.

Then one Sunday I decided to shake things up a bit. I removed the AdSense panel from the footer and moved it to the top of some templates (article & blog detail, links, etc), but left it in the footer of others (homepage). Those tiny changes have resulted in my clickthroughs bottoming out around at the previous max and maxing around 4-5 times more than the most I was getting previously! Just by moving the ad around! Yes, it’s helped my bottom line quite a bit too.

Andrew Connell
Developer & Chief Course Artisan, Voitanos LLC. | Microsoft MVP
Written by Andrew Connell

Andrew Connell is a web developer with a focus on Microsoft Azure & Microsoft 365. He’s received Microsoft’s MVP award every year since 2005 and has helped thousands of developers through the various courses he’s authored & taught. Andrew’s the founder of Voitanos and is dedicated to delivering industry-leading on-demand video training to professional developers. He lives with his wife & two kids in Florida.