Two acquisitions came across my aggregator in the last two days that I didn’t notice until this afternoon… both are quite substantial!
FeedBurner acquires BlogbeatFeedBurner, the company who’s service I use to syndicate my RSS feed, purchased Blogbeat, a service that analyzes syndicated content feeds (RSS/ATOM), an effort to add additional statistics for publishers to view how their content is being consumed. Why did they do it? Put quite simply on the acquisition FAQ:
Our publishers want insight into the relationship between their feed subscribers and their site visitors. We aim to please.» FeedBurner acquires Blogbeat - FAQs
I’m excited! While it will likely take months to integrate the systems, I can’t wait to get even more detailed stats on my content consumers. I was already contemplating purchasing FeedBurner’s TotalStats Pro service for even more detailed stats on my feed.
Microsoft acquires SysInternalsI’d say this was an epic move, except for the fact that all of the SysInternals utilities I use and promote (like those I mentioned during my talks at JAXDUG & Tampa Code Camp last week). At any rate, to see the possibility of the SysInternals tools being baked into Vista and/or future Windows versions or available as PowerToys flat out rocks!
Technorati : feedburner, sysinternals
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