USA Today publishing TiVo data

Thursday, January 29, 2004 3:55 PM

Well won’t this be interesting to follow…

This is interesting and something worth watching: USA Today announced they will publish TiVo data in their Life section showing monthly data for Most Watched and Most Recorded. I bet they’ll also add most paused moments (like last year’s super bowl and oscars) as well.

They’ll treat the whole thing like the Nielsen ratings when they show the top ten shows from 20,000 selected households using a TiVo, so privacy problems should be minimal. USA Today will carry the data right alongside the Nielsen ratings and top box office totals, but it’s nice to see this data being considered as legitimate as the more established methods of viewership measurement. I can’t wait to see the data and hope they publish it all online. [thanks Rino!]



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