In March of this year, I made a promise to myself to be more deliberate with my newsletter . I wanted it to have a consistent publishing schedule and be a resource, rather than just a way to share news and updates about my course offerings and promotions.
So, for the past five months, I have been publishing a new issue of my newsletter with insights and news every other Tuesday like clockwork. This issue marks a milestone for a couple of different reasons.
I’m happy with this consistency and change in the content to deliver on the promise I made to myself.
Last week, I moved to a new email service provider ( ConvertKit ) that is much easier to work with and allows me to leverage some cool features and incorporate into my newsletter.
I’ll come back to one of those features in a minute.
Another thing I decided to do was to give my newsletter a name.
Prior to today, I had referred to it as either “Andrew Connell’s Voitanos newsletter” or “The Voitanos Newsletter by Andrew Connell”. But, neither of those tell you what it’s about or what you can expect from it.
After going through a naming exercise and evaluating a lot of options, I decided to name it “ The Full Stack Developer’s Microsoft 365 Playbook ”.
This name more accurately defines who the newsletter is for and what you can expect from it.
I’m using the term “full stack” because it encompasses developers who work on client-side technologies like React, web-based technologies, and server-side technologies like building APIs, using cloud technologies like Microsoft Azure.
This name also excludes the audience of no-code and low-code developers. I don’t have anything against low/no-code developers, but they aren’t my target audience.
I want to grow the newsletter to reach more developers, just like you. The best way to do this: a referral program .
As a subscriber to this list, you’re in the best position to help me grow & reach more developers!
While I can ask you to just share it with your friends and colleagues, I want to give you a reason to do so, and reward you for doing it!
Check the scorecard at the bottom of all the emails I send you, you’ll find a unique link to share with your friends, colleagues, or on social media (☝️ Twitter & LinkedIn are the most effective ways to do this).
For every person that you refer who signs up to the newsletter, is tracked using your unique sharing link. Referrals can be used to get discounts & free courses!
For example, if you refer one person, I’ll give you $20 off one of my component-focused SharePoint Framework (SPFx) courses . Get more people to signup using your referral codes and earn perks like $200-$400 off my Mastering the SharePoint Framework course bundles .
Or even, for those of you who really want to get a lot of people on the list, I’ll give you a free lifetime license to my Mastering the SharePoint Framework Ultimate Bundle , a $1,000 value!
Other perks include an invitation to our monthly office hours which are usually only reserved for Mastering SPFx Ultimate Bundle subscribers. If you’re already a customer, there are opportunities for free coaching calls where I can work with you on your existing project and challenges that you have. Take a look at the referral program, and there’s a link in the scorecard where you can learn more about all the different perks that are available to you and how to achieve them.