*** NOW AVAILABLE *** Implementing a Brand in a SharePoint Server 2007 Publishing Site

Microsoft published an article that I authored for them on 'Implementing a brand in SharePoint Server 2007 Publishing sites'.

An article I worked on has recently been published on MSDN. The article, Implementing a Brand in a SharePoint Server 2007 Publishing Site, discusses three options for deploying files used in branding a MOSS 2007 Publishing site including the advantages and disadvantages of each. Personally I strongly prefer the last approach, but it’s good to see all your options. The paper does NOT talk about how to make your site not look like SharePoint.

Here’s a summary on what the article is all about:

Microsoft Office SharePoint Server 2007 publishing sites are commonly used as the external face for companies and organizations. As the online presence, SharePoint publishing sites should employ a consistent appearance (“look and feel”) to make navigation and discovery of information as easy as possible for users. Implementing a brand for a site, however, presents challenges. There are various implementation options, and each has advantages and disadvantages. However, it does not make sense for all projects to adopt the same process and technique.

Office SharePoint Server 2007 introduced the capability to host content-centric sites on the SharePoint platform. These sites, commonly referred to as publishing sites because of the SharePoint publishing features they employ, take advantage of a series of concepts and capabilities in Office SharePoint Server 2007 called Web content management (WCM). Publishing sites are frequently used in an Internet-facing scenario as the public face for a company or organization. Therefore, it is very important for these sites to have a consistent look and feel-also known as branding. However, the various options available for how to implement and deploy the site’s brand can quickly confuse developers and designers.

This article explores what a publishing site project team should consider when planning how to implement a brand within Office SharePoint Server 2007. While many of this article’s concepts and issues address Windows SharePoint Services 3.0 sites, this article focuses exclusively on Office SharePoint Server 2007 publishing sites.

Andrew Connell
Developer & Chief Course Artisan, Voitanos LLC. | Microsoft MVP
Written by Andrew Connell

Andrew Connell is a web & cloud developer with a focus on Microsoft Azure & Microsoft 365. He’s received Microsoft’s MVP award every year since 2005 and has helped thousands of developers through the various courses he’s authored & taught. Andrew’s the founder of Voitanos and is dedicated to helping you be the best Microsoft 365 web & cloud developer. He lives with his wife & two kids in Florida.

Share & Comment