Implementing a Brand in a SharePoint Server 2007 Publishing Site

Contents

• Introduction to Branding SharePoint Publishing Sites
• SharePoint Sites Are ASP.NET 2.0 Applications
• Site Content Is Not Branding
• Deployment Options for Branding Files

Microsoft Office SharePoint Server 2007 publishing sites are commonly used as the external face for companies and organizations. As the online presence, SharePoint publishing sites should employ a consistent appearance (“look and feel”) to make navigation and discovery of information as easy as possible for users. Implementing a brand for a site, however, presents challenges. There are various implementation options, and each has advantages and disadvantages. However, it does not make sense for all projects to adopt the same process and technique.