Implementing a Brand in a SharePoint Server 2007 Publishing Site

Learn how to select the best approach for implementing a brand in a Microsoft Office SharePoint Server 2007 publishing site.


  • Introduction to Branding SharePoint Publishing Sites
  • SharePoint Sites Are ASP.NET 2.0 Applications
  • Site Content Is Not Branding
  • Deployment Options for Branding Files

Microsoft Office SharePoint Server 2007 publishing sites are commonly used as the external face for companies and organizations. As the online presence, SharePoint publishing sites should employ a consistent appearance (“look and feel”) to make navigation and discovery of information as easy as possible for users. Implementing a brand for a site, however, presents challenges. There are various implementation options, and each has advantages and disadvantages. However, it does not make sense for all projects to adopt the same process and technique.

This article explores what a publishing site project team should consider when planning how to implement a brand within Office SharePoint Server 2007. While many of this article’s concepts and issues address Windows SharePoint Services 3.0 sites, this article focuses exclusively on Office SharePoint Server 2007 publishing sites.

Andrew Connell
Developer & Chief Course Artisan, Voitanos LLC. | Microsoft MVP
Written by Andrew Connell

Andrew Connell is a web developer with a focus on Microsoft Azure & Microsoft 365. He’s received Microsoft’s MVP award every year since 2005 and has helped thousands of developers through the various courses he’s authored & taught. Andrew’s the founder of Voitanos and is dedicated to delivering industry-leading on-demand video training to professional developers. He lives with his wife & two kids in Florida.