Real World Branding with SharePoint Server 2007 Publishing Sites (part 1 of 2)

Learn the essential concepts needed to create an engaging user interface design in Microsoft Office SharePoint Server 2007 publishing sites. This article is part 1 of 2.


  • Introduction to Creating a Brand in SharePoint Server
  • Gathering the Design Requirements
  • Planning for SharePoint Branding

Microsoft Office SharePoint Server 2007 publishing sites make use of the Office SharePoint Server Publishing Features to provide capabilities for creating engaging Web content management (WCM) sites. Frequently used as Internet-facing Web sites, these sites require the use of custom-designed user interfaces to establish an online corporate identity. This process, whether it is used on a traditional HTML page or in Office SharePoint Server, is known as Web site branding.

Publishing sites make use of master pages, page layouts, Web Parts, and CSS to enable designers and developers to create branded Web sites that can rival the designs of many popular Web sites today. This article focuses on the mechanics of properly planning and creating a design for an external, Internet Web site by using a publishing site.

The article uses as a specific example a fictitious travel company, Adventure Works Travel, which needs to create a heavily branded SharePoint site.

Important: Check out part 2!
Andrew Connell
Developer & Chief Course Artisan, Voitanos LLC. | Microsoft MVP
Written by Andrew Connell

Andrew Connell is a web & cloud developer with a focus on Microsoft Azure & Microsoft 365. He’s received Microsoft’s MVP award every year since 2005 and has helped thousands of developers through the various courses he’s authored & taught. Andrew’s the founder of Voitanos and is dedicated to helping you be the best Microsoft 365 web & cloud developer. He lives with his wife & two kids in Florida.